his guide introduces basic tools of the applied journalism in simple language. It provides step-by-step instructions to develop skills in the field. Any person interested in journalism, mass communication and in public relations will find this book very interesting, informative and useful.
Throughout history, literary works of all kinds have been used to spread propaganda and influence public opinion for or against one cause or another. The Literature of Propaganda examines these literary works and explores ways in which propaganda shapes public opinion, persuades its audience, and impacts society.
This book offers an accessible introduction to the role that the mass media play in our lives, our society, and American culture. The author explores the relationship between consumers and media with an emphasis on the shaping influence that both have on each other. The book features a discussion of the impact of Facebook, Twitter, and other social media on youth culture, an expanded discussion of media ethics, including the Murdoch phone-tapping scandal, an analysis of how media has affected our political landscape, and updated examples and material on media theories and ideology.
As a resource for exploring the influences on American values, Opinions Throughout History: Social Media Issues provides an essential and an accessible commentary on the ways in which advances in communication technologies and practices have shaped American opinion and history.
Contains professional scientific reflections on the media, media competencies, media thinking, new media, peculiarities of individual marketing types, the structure of media content, and marketing strategies and communication sciences.