Drawing on the very latest research and thinking into how the mind works and how ideas are communicated, this book transforms perspectives on public relations and provides insights into specific tools and new opportunities in indirect marketing.
This book is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field.
This handbook contains valuable guidance for navigating the 2020s and beyond, answering for public relations professionals questions. This book examines and prescribes how to make public relations indispensable in an era facing new challenges in global public health as well as the convergence of new financial, economic, political, and societal issues.
Bringing together a broad and diverse range of new and radical approaches to public relations, this book focuses on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication.
Examines understanding of why organizations practice public relations as they do & ways to conduct public relations more effectively, as well as providing scholarly criticism, & developing the history, ethics & philosophy of public relations.