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Welcome to Ivy Tech Community College LibGuides. This guide is one of a collection of subject guides based on a program or specific course offered at Ivy Tech Community College - Lafayette Region. It will help you locate information for research and general course assignments.
This is a selective listing of resources and should be supplemented through interaction with your instructors and the college library staff.
Market Research Analysts
Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.
Advertising, Promotions, and Marketing Managers
Advertising, promotions, and marketing managers plan programs to generate interest in products or services.
Advertising Sales Agents
Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.
Other Marketing Research Guides
Rutgers Industry Research
A comprehensive guide, but many of the inks go to databases available only to Rutger's students and faculty.
Public Company Research
Business reference services guide to marketing segmentation from the Library of Congress.