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The library provides access to over 45,000 electronic books. There are several titles on marketing and market research. These titles are available by searching the Ivy Tech statewide catalog IvyCat by author, title, or subject AND select electronic books in the location box on the advanced search page.
Below are some canned searches of IvyCat on relevant topics for market research.
The library's online catalog is the beginning point to locate materials in the library as well as online. These catalogs can be searched by:
- Series, etc.
The catalogs will give you the status of the item and provide you with the location in the library or, in the case of ebooks, take you directly to the full-text of the item online.
IvyCat lists all of the material held by the Ivy Tech libraries statewide. All but one of these libraries use the Library of Congress Classification System (An alphanumeric system of classifying and arranging books on the shelves in a library. It was developed by the American Library of Congress and is the most widely used system in college and university libraries).
The Ivy Tech statewide online catalog provides access to collections of all fourteen regional libraries. IvyCat provides access to all Ivy Tech holdings including electronic books.
"An online union catalog of over 49 million records representing books, journals, dissertations, audio-visual materials, and manuscripts in repositories worldwide."
LC Classification System
This site provides a detailed break down of the Library of Congress Classification system.
Business Statistics of the United States 2017 by
Call Number: Lafayette Campus Library: HA3001 .B875 2018
Publication Date: 2017-12-27
Provides over 80 years of annual, quarterly, and monthly data in industrial and demographic detail including key indicators such as: gross domestic product, personal income, spending, saving, employment, unemployment, the capital stock, and more. Business Statistics of the United States is the best place to find historical perspectives on the U.S. economy.
Marketing above the Noise by
Publication Date: 2015-03-24
Linda Popky has developed Dynamic Market Leverage(tm), an approach to help cut through the clutter, stand out, and effectively build business. The book introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Leverage Factors that can help an organization focus on key aspects of their marketing function. Available in Skillsoft.