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Marketing 101 - Lafayette: Books

Electronic Books

The library provides access to over 45,000 electronic books.  There are several titles on marketing and market research. These titles are available by searching the Ivy Tech statewide catalog IvyCat by author, title, or subject AND select electronic books in the location box on the advanced search page.

Below are some canned searches of IvyCat on relevant topics for market research.

Library Catalogs

The library's online catalog is the beginning point to locate materials in the library as well as online. These catalogs can be searched by:

  • Title
  • Author
  • Subject
  • Keyword
  • Series, etc.

The catalogs will give you the status of the item and provide you with the location in the library or, in the case of ebooks, take you directly to the full-text of the item online.

IvyCat lists all of the material held by the Ivy Tech libraries statewide. All but one of these libraries use the Library of Congress Classification System (An alphanumeric system of classifying and arranging books on the shelves in a library. It was developed by the American Library of Congress and is the most widely used system in college and university libraries).

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