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Marketing 101 - Lafayette: Market Research


Starting Market Research

Below are some alternative terms to "marketing" that will also help you find information on this topic.

  1. Advertising
  2. Branding
  3. Consumers
  4. Consumer behavior
  5. Consumer demand
  6. Customers
  7. Demographics
  8. Public Relations
  9. Sales

There are also more specific aspects of the term "marketing" that you may want to use in doing any in depth research. Such as:

  1. Target marketing
  2. Market segmentation
  3. Integrated marketing
  4. Interactive marketing
  5. Internet marketing
  6. Etc., etc.

You may want to use these terms to begin your search for information on marketing as you use our library catalogs and full-text periodical databases. These are, of course only a starting point. Please go to the "Research Help" tab above for more guidance in creating a search strategy. 

To get a better handle on terminology click on this link to search the EBSCO Business Thesaurus . (Yype "marketing" in the browse for box and click the browse button.)

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