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General Social Survey
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Starting Market Research
Below are some alternative terms to "marketing" that will also help you find information on this topic.
- Consumer behavior
- Consumer demand
- Public Relations
There are also more specific aspects of the term "marketing" that you may want to use in doing any in depth research. Such as:
- Target marketing
- Market segmentation
- Integrated marketing
- Interactive marketing
- Internet marketing
- Etc., etc.
You may want to use these terms to begin your search for information on marketing as you use our library catalogs and full-text periodical databases. These are, of course only a starting point. Please go to the "Research Help" tab above for more guidance in creating a search strategy.
To get a better handle on terminology click on this link to search the EBSCO Business Thesaurus . (Yype "marketing" in the browse for box and click the browse button.)
A market research library from Dept. of Commerce. Primarily foreign data.