Public? Private? Parent?
If you are unfamiliar with a company, a good place to start is the free content on D&B Hoovers. Search the company name and the results usually will reveal whether the company is public, private, or a subsidiary of another company - and give its name.
Find Company Investor Information
Any company with publicly owned and traded stock must provide investor information on their corporate website. Using any search engine, search [company name] corporate then find the Investor section on their website. Private companies sometimes provide financial information for public relations purposes, look for About Us or similar on their website
Securities and Exchange Commission search engine EDGAR
All companies with publicly traded stock in the United States must file financial reports with the SEC (Securities and Exchange Commission). Their most current filings will be found in EDGAR.
SWOT Analyses, Company Profiles, and Case Studies
Find SWOT analyses, case studies, as well as company profiles in Entrepreneurial Studies Source
. Use the Select Field
tabs next to the search bar to select Company Entity
, then enter the company name. You can also search by ticker symbol. Find company and industry profiles in Business Source Complete.
You can also find some company case studies on Google Scholar. Be sure to put the company's name into quotes when searching: "The Gap"