Powerful Proposals by David G. Pugh; Terry R. BaconCall Number: HF5718.5 .P84 2005
ISBN: 081447232x
Publication Date: 2005-01-03
How does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors. Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond "this is what we do" documents in favor of customer-centered offers that highlight the tangible benefits your company offers.