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Founded in 1914 as the American Institute of Graphic Arts, AIGA is now known simply as “AIGA, the professional association for design.
Books in the Campus Library
Pantone Guide to Communicating with Color by Leatrice Eiseman
Call Number: NK1548 .E36 2000
ISBN: 0966638328
Publication Date: 2000
This guide presents hundreds of color combinations and color principles needed to create effective designs. Every lesson is demonstrated by example, enabling designers of all specialties and levels of experience to make the best color choices for every type of design.
Color and Design by Marilyn DeLong (Editor); Barbara Martinson (Editor)
Call Number: NK1548 .C64 2012
ISBN: 9781847889515
Publication Date: 2013
Color and Design addresses how we understand and experience color, and through specific examples explores how color is used in a spectrum of design-based disciplines.
Design Elements, Color Fundamentals by Aaris Sherin
Call Number: NK1548 .S54 2012
ISBN: 9781592537198
Publication Date: 2012
Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience.
Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. This new sixth edition has also been updated to provide key developments in web, multimedia, and interactive design, expanded coverage of design in Asia and the Middle East, and emerging design trends and technologies.
The book covers all the design fundamentals from working with grids, color application, typography, imagery to finally how to put it all together. Expansion and new material includes: -Composition/layout, visual hierarchy -Form and composition in relation to concepts and meaning -Color psychology and narrative-Color coding-Reference palettes for time periods, cultures, and businesses -Special color and printing techniques -Combining type styles, editorial text setting issues, plus-Web-related type style and hierarchy issues -Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image-Making type and imagery work better together -Finding flexibility in design systems -The design process, from creative concept development and practical work-flow standpoints... -Plus a complete project case study with major decision-moments keyed to respective sections!