Demand and Supply Integration: The Key to World-Class Demand Forecasting, Second Edition
by
Mark A. Moon
This book explains what DSI is, how it differs from approaches such as SOP, and how to recognize the symptoms of failures to sufficiently integrate demand and supply. The author outlines the key characteristics of successful DSI implementations, shows how to approach Demand Forecasting as a management process, and guides you through understanding, selecting, and applying the best available qualitative and quantitative forecasting techniques.
