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Baby Boomer: Individual born during the post-WWII boom, from 1946-64.
Generation X: Generation born after the baby boomers. No firm dates, but general consensus is that this includes peoples born in the 1960s through to the late 70s/early 80s.
Generation Y: Also called Millennials. This generation was born from 1981-2000s. The omnipresence of the Internet and other global information technologies has had a huge influence on this generation.
This chart gives some of the work characteristics of the different generations in the U.S. During your reading and research, you will want to see if these generations are defined along the same lines in foreign countries, and how they different and are the same with U.S. characteristics.
Work Ethics and Values
Eliminate the task
Want structure and direction
An exciting adventure
A difficult challenge
A means to an end
Everyone is the same
*TBD - As this group has not spent much time in the workforce, this characteristic has yet to be determined.
Loves to have meetings
|E-mail and voicemail
|Feedback and Rewards
Don't appreciate it
|Sorry to interrupt, but how am I doing?
Freedom is the best reward
|Whenever I want it, at the push of a button
Live to work
Work to live
Adapated from "Mixing and Matching Four Generations of Employees" by Greg Hammill.
Recommended Search Terms
Simply knowing the right search terms can help immensely in the research process. Some recommended search terms are:
- Intergenerational Relationships
- Generational Gaps
- Cultural Diversity
- Cross-Cultural Differences
- Generation Work Values
- Generational Values
- Global Generation
Try adding a country of interest to your search term to narrow your results if you find yourself retrieving too much information with any of these terms.
Information on the history, people, government, economy, geography, communications, transportation, military, etc. of entities across the world; government site maintained by the Central Intelligence Agency (CIA) of the United States
Academic Search Premier
A multidisciplinary database containing articles from popular and scholarly sources. Most research projects start with at least one search in Academic Search Premier.
Business Source Complete
A widely used research database focusing on business related matters, such as marketing, accounting, management, and finance.
If you'd prefer to search within specific publications, or browse the titles to see what's available, you can go here to see our list of full-text journals covering international commerce.
These websites are published by a variety of individuals and organizations to the world wide web. Remember that anybody can publish information to the Internet. When viewing websites, keep a critical eye out for any message or bias the author of the work may be expressing.
Understanding Generation Y in Germany
Puybaraud, Marie, Stefan Wolter, and Eline Leussink. "Understanding the Generation Y in Germany: How Would They Like to Work in 2010?" Oxygenz. Johnson Controls, 2010. Web. 14 Dec. 2010
Generation Y and the Workplace Annual Report 2010
Article regarding Generation Y in the workplace containing direct comparisons between the U.S., Germany, and India.
Puybaraud, Marie, et al. "Generation Y and the Workplace Annual Report 2010." Oxygenz. Johnson Controls, 2010. Web. 14 Dec. 2010.
A blog originating in Taiwan covering the culture and work of Chinese youth.
70′s, 80′s, 90′s Generational Differences as Seen By Chinese Blogger
Peden, Nick. "70′s, 80′s, 90′s Generational Differences as Seen by Chinese Blogger." Enovate. N.p., 28 Jan. 2010. Web. 14 Dec. 2010.
Doing Business in the 21st Century with the New Generation of Chinese Managers
A study focusing on Individualism, Confucianism, and Chinese values in the new generation of management in China.
Ralston, David A, et al. "Doing Business in the 21st Century with the New Generation of Chinese Managers: A Study of Generational Shifts in Work Values in China." Journal of International Business Studies 30.2 (1999): 415-428. Web. 14 Dec. 2010.
Generational Differences Between India and the U.S.
Erickson, Tammy. "Generational Differences between India and the U.S." Harvard Business Review. Harvard Business School, 28 Feb. 2009. Web. 14 Dec. 2010.
Generation with aspirations?
When you compare `Generation X' in North America with its Indian counterpart, the latter are basically rebels without a cause, says RABAB NAQVI.
Does age matter? An empirical examination of the effect of age on managerial values and practices in India
This paper explores possible differences amongst two prominent generations in India by investigating managerial values,
managerial practices and the possible impact of emerging managerial values on managerial practices
Many of these titles are hosted by Books 24x7. This service is free, but does require you to create an account before accessing the titles. Remember to use your @ivytech.edu e-mail address.