MKTG 257 - Ivy Online: Secondary Research Tools

Business Source Complete

Using Business Source to find Secondary Research

Business Source Complete -MKTG 257

Date: June 29, 2022
Author: Erica McFarland
Source: Tango

2. Select Secondary Research Tools From the menu

Select Secondary Research Tools From the menu

3. Click on Business Source Complete (EBSCO)

Click on Business Source Complete (EBSCO)

4. Enter Your first Search Term

You might enter the type of product or industry that you are researching

Enter Your first Search Term

5. Add a second Search Term

The connecting term AND sets the search to find both the first and second search terms in the same article- In this case "nail polish" AND marketing

Add a second Search Term

6. Check Full Text

The full text limiter ensures that all of the returned articles have the full text of the article attached.

Check Full Text

7. Click on Search Button

Click on Search Button

8. Drag Publication Date Limiter

Remove articles that are too old to be useful by adjusting the the publication date limiter

Drag Publication Date Limiter

9. In each result you will see the title of the article

In each result you will see the title of the article

10. Citation Information, author, magazine title, Issue and value number, and page numbers

Citation Information, author, magazine title, Issue and value number, and page numbers

11. Click the Page and magnifying glass icon to read the articles abstract

Click the Page and magnifying glass icon to read the articles abstract

12. The abstract opens in a pop up box

The abstract is a short summary of the article.

The abstract opens in a pop up box

13. Click on Title of the article to view article details page

Click on Title of the article to view article details page

14. Click on PDF Full Text

Open the article by clicking on the full text link on the left of the page

Click on PDF Full Text

15. To save the PDF use the Download button

To save the PDF use the Download button

16. Click the printer icon in the PDF reader to print

Click the printer icon in the PDF reader to print

17. Click on E-mail Icon

Sent yourself a copy of the article by using the email option.

Click on E-mail Icon

18. Fill in email address and select a citation format

You can sent yourself the full text of the article and a formatted citation.

Fill in email address and select a citation format

19. Click on Golden page icon to view a formatted citation

Click on Golden page icon to view a formatted citation

20. Copy and paste the citation onto references page

Highlight the citation, right click the mouse, select copy from the pop up menu.

Copy and paste the citation onto references page

21. Click on Permalink icon to get a link back to the article

Do not use your browsers bookmark feature or save the address bar url to get back to the article.

Click on Permalink icon to get a link back to the article

22. Copy permalink to save article URL.

Highlight the citation, right click the mouse, select copy from the pop up menu.

Copy permalink to save article URL.

23. Click on Results List to go back to search results.

Click on Results List to go back to search results.

24. Changing your search terms with change your results

For this search I used the broader term "cosmetics" and added an additional term "social media.

Changing your  search terms with change your results

25. New search terms returned different results- In this case the number of search results increased

Running slightly different results. Running different searches might provide you with better results.

New search terms returned different results- In this case the number of search results increased

Business Source- Advanced Searching On EBSCOhost