Communication - Valparaiso

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations.

This handbook contains valuable guidance for navigating the 2020s and beyond, answering for public relations professionals questions. This book examines and prescribes how to make public relations indispensable in an era facing new challenges in global public health as well as the convergence of new financial, economic, political, and societal issues.

An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples.

Shortlisted for the UK Business Book Awards: Change & Sustainability Finalist 2022. Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. Customers and employees are speaking with their values as well as their wallets!

From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals.

With more time to communicate than ever before, we find ourselves in a dystopian world where platforms like Facebook, Instagram and Twitter are disintermediating traditional media channels, resulting in the loss of jobs in newsrooms, and creating an era where truth is now in the eye of the beholder. At the same time we are embracing the power of big data and analytics to tell us what business leaders should say and do.