Myths of PR by Rich LeighCall Number: Skillsoft Books
ISBN: 9780749479596
Publication Date: 2017
This book uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. It points out widespread misconceptions about PR. It grants readers insights into why these myths have endured and offers insights into the reality of PR practice.