Communication - Valparaiso

This book introduces students to the key concepts, themes and principles of Public Relations.

This book uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. It points out widespread misconceptions about PR. It grants readers insights into why these myths have endured and offers insights into the reality of PR practice.

This this book concentrates on how we can effect the flow of information and how we can achieve the desired mindset change in our target audiences.

This book is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field.

This handbook contains valuable guidance for navigating the 2020s and beyond, answering for public relations professionals questions. This book examines and prescribes how to make public relations indispensable in an era facing new challenges in global public health as well as the convergence of new financial, economic, political, and societal issues.

Bringing together a broad and diverse range of new and radical approaches to public relations, this book focuses on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication.