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Entrepreneurship & Small Business - Bloomington

Resources to get you organized and help you with your research.

Market Research

Dry erase board covered in marketing terms


"To run a successful business, you need to learn about your customers, your competitors and your industry. Market research is the process of analyzing data to help you understand which products and services are in demand, and how to be competitive. Market research can also provide valuable insight to help you:

  • Reduce business risks
  • Spot current and upcoming problems in your industry
  • Identify sales opportunities"