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New Venture Competition

Library Resources on Marketing Techniques

To find library materials of all types, use the Discover search box on the library home page. 

To find Books, eBooks, and Audiobooks, search IvyCat

Try searching these subject terms: selling marketing 

other terms to add are: management methods techniques

Below are some lists of resources - You must be signed in to an on-campus computer, or logged in to IvyLearn or MyIvy to access them

Our Print Books on Marketing Techniques

The 1-Page Marketing Plan book cover
Social Media Marketing book cover
Ultimate Guide to Email Marketing for Business book cover
Ultimate Guide to Google Adwords book cover
Ultimate Guide to Facebook Advertising book cover
Ultimate Guide to Linkedin for Business book cover

Perfecting your Pitch

A five part series on perfecting your start up pitch. Learn how to tell your personal story, be persuasive, understand your audience, and more. Video series form  Young Leaders of the Americas Initiative.  

Marketing Techniques: Free Online Resources