Henry Ford by Vincent Curcio
This biography offers new insight on the man who not only founded Ford Motor Company and Henry Ford Company (later Cadillac) but also institutionalized the assembly line production process and (some argue) created the middle class in America. Ford invented an entire physical, economic and social system through the assembly line production of the Ford Model T automobile. By constantly improving his product, sales rose, enabling Ford to lower its price until it became a universal commodity. .This was "Fordism," social engineering on a vast scale. But Ford's anti-Semitism would forever stain his reputation and shadow his legacy. This new Lives and Legacies volume explores the dimensions of Ford's indisputable greatness while acknowledging the deep flaws that complicate his legacy.
Call Number: Ebscohost: ebook collection
ISBN: 9780195316926
Publication Date: 2013